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	<title>The Great Writer &#187; SEO</title>
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		<title>America&#8217;s premier copywriter &#8211; The Great Writer</title>
		<link>http://www.thegreatwriter.com/2009/04/americas-premier-copywriter-the-great-writer/</link>
		<comments>http://www.thegreatwriter.com/2009/04/americas-premier-copywriter-the-great-writer/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 18:44:57 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[The Great Writer]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[copy edit]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[feature article]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing collateral]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[special]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[website content]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[writer]]></category>
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		<guid isPermaLink="false">http://www.thegreatwriter.com/?p=205</guid>
		<description><![CDATA[The Great Writer is one of America&#8217;s premier copywriters. Our track record for satisfied clients and effective copy and content writing is second to none.
If you missed our March content development special, contact us with your project requirements and see what we can do to meet your budget. We are not the cheapest copywriter on [...]]]></description>
			<content:encoded><![CDATA[<p>The Great Writer is one of America&#8217;s premier copywriters. Our track record for satisfied clients and effective copy and content writing is second to none.</p>
<p>If you missed our March content development special, contact us with your project requirements and see what we can do to meet your budget. We are not the cheapest copywriter on the block, but we give you real value for your money.  You get what you pay for and that is never truer than when you hire a writer.</p>
<p>Let&#8217;s face it, your writing project has to meet certain goals and expectations and that means that the writer you hire must understand your service or product. Seems like an easy task.  It isn&#8217;t.</p>
<p>Some writers never ask the right questions. The Great Writer wants to know all about your product, your company and your goals.  Those goals are our goals.</p>
<p><a href="http://www.thegreatwriter.com/?page_id=11" target="_self">Contact us today </a>with your copywriting, content writing, marketing collateral, sales letter, press release, white paper, feature article or tagline project.</p>
<p>For more intense content development, web site design, SEO, domain research or static web page content projects, visit <a href="http://www.solutioncontent.com" target="_blank">Solution Content</a>. We have your writing needs covered.</p>
<p>Effective writing, always researched and always designed to satisfy.</p>
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		<title>Quality cannot be compromised</title>
		<link>http://www.thegreatwriter.com/2009/01/quality-cannot-be-compromised/</link>
		<comments>http://www.thegreatwriter.com/2009/01/quality-cannot-be-compromised/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 02:44:56 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[english speaker]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[native english writer]]></category>
		<category><![CDATA[professional copy writer]]></category>
		<category><![CDATA[professional writer]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thegreatwriter.com/?p=158</guid>
		<description><![CDATA[I recently read a project description on one of the service marketplace web sites.  The buyer needed web content written by a professional copywriter.  They specifically needed someone with SEO expertise.
The problem with their hiring criteria was that they would only consider writers from India. This was for content in English.  The content was intended [...]]]></description>
			<content:encoded><![CDATA[<p>I recently read a project description on one of the service marketplace web sites.  The buyer needed web content written by a professional copywriter.  They specifically needed someone with SEO expertise.</p>
<p>The problem with their hiring criteria was that they would only consider writers from India. This was for content in English.  The content was intended for an English speaking and reading audience.</p>
<p>The buyer made it clear that they would only consider the pricing available from Indian companies; in a word&#8212;cheap.</p>
<p>I have nothing personally against people in India, but I have a lot of experience reviewing web sites written in English by writers in India and rewriting projects originally authored in India.</p>
<p>Hindi is the first language in India, not English.  The quality of English copy and content written in India is not of high quality.  How could it not be; you are not hiring a native English speaker. Anyone who operates a business web site, aimed at an English-speaking audience, has to hire a writer who speaks English as their native language.  I&#8217;m sorry, but it&#8217;s just that simple.</p>
<p>Saving money is compromise.  It does not equate to quality.  Quality writing contributes to the public image of a company; it furthers the company&#8217;s brand.  Inferior writing achieves the opposite.  It presents an image of the company that the company is not professional, they don&#8217;t care about their public image and their way of doing business includes compromise.</p>
<p>Hire quality.  If that means hiring a native English speaker for writing projects aimed at an English speaking audience, then that&#8217;s what you HAVE to do.  Spend the extra money and have it done right.  Poor content means lost sales.  It means that prospects leave your web site without buying.  It reduces the effectiveness of your brand.</p>
<p>Web content and marketing copy have to be approached carefully and thoughtfully. There is a lot that good content and copy must achieve and only a professional can construct it properly.</p>
<p>Contact Richard at The Great Writer for your projects.  If quality and results count, don&#8217;t compromise.  <a href="http://www.thegreatwriter.com/?page_id=11">Click here</a>.</p>
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		<title>Copywriting for your project</title>
		<link>http://www.thegreatwriter.com/2008/11/copywriting-for-your-project/</link>
		<comments>http://www.thegreatwriter.com/2008/11/copywriting-for-your-project/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 23:45:37 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[The Great Writer]]></category>
		<category><![CDATA[content writer]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[copy editor]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[sell online]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thegreatwriter.com/?p=133</guid>
		<description><![CDATA[Hiring a writer you can depend on is not an easy task. Content writing and copywriting are more than an art; they are a science. The list of considerations is long, but includes; SEO, sales, persuasion, style, entertainment, the ability to engage, brand identity and accuracy.  Writers who know how to achieve all of these [...]]]></description>
			<content:encoded><![CDATA[<p>Hiring a writer you can depend on is not an easy task. Content writing and copywriting are more than an art; they are a science. The list of considerations is long, but includes; SEO, sales, persuasion, style, entertainment, the ability to engage, brand identity and accuracy.  Writers who know how to achieve all of these objectives are worth their weight in gold.</p>
<p>Your content or marketing materials are important to us. We are your partner in success and our reputation depends on your level of satisfaction. Copy that is poorly written or lacks sales language may not meet even your minimum goals.  The Great Writer is more interested in your maximum goals. By writing interesting content or copy, and using appropriate sales techniques when necessary, we can craft purposeful writing that succeeds.</p>
<p>The Great Writer is your one-stop source for copywriting, copy editing, content writing, marketing materials, sales collateral, white papers, press releases, creative writing, feature articles or keyword writing. We are the perfect outsourcing source. We make a great addition to your marketing department or your copywriting staff or we can be those departments off-site.</p>
<p>Copy and content require a scientific approach to make them effective. The Great Writer starts with this approach and makes sure your project is constructed with a purpose and a goal.</p>
<p>Whether you need copywriting, content writing or copy editing, The Great Writer is the handiest tool in your toolbox. We make words work so you can think about other business needs.</p>
<p>Contact us today for a free quote.</p>
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