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	<title>The Great Writer &#187; landing page</title>
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		<title>Copywriting for your project</title>
		<link>http://www.thegreatwriter.com/2008/11/copywriting-for-your-project/</link>
		<comments>http://www.thegreatwriter.com/2008/11/copywriting-for-your-project/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 23:45:37 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[The Great Writer]]></category>
		<category><![CDATA[content writer]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[copy editor]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[sell online]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thegreatwriter.com/?p=133</guid>
		<description><![CDATA[Hiring a writer you can depend on is not an easy task. Content writing and copywriting are more than an art; they are a science. The list of considerations is long, but includes; SEO, sales, persuasion, style, entertainment, the ability to engage, brand identity and accuracy.  Writers who know how to achieve all of these [...]]]></description>
			<content:encoded><![CDATA[<p>Hiring a writer you can depend on is not an easy task. Content writing and copywriting are more than an art; they are a science. The list of considerations is long, but includes; SEO, sales, persuasion, style, entertainment, the ability to engage, brand identity and accuracy.  Writers who know how to achieve all of these objectives are worth their weight in gold.</p>
<p>Your content or marketing materials are important to us. We are your partner in success and our reputation depends on your level of satisfaction. Copy that is poorly written or lacks sales language may not meet even your minimum goals.  The Great Writer is more interested in your maximum goals. By writing interesting content or copy, and using appropriate sales techniques when necessary, we can craft purposeful writing that succeeds.</p>
<p>The Great Writer is your one-stop source for copywriting, copy editing, content writing, marketing materials, sales collateral, white papers, press releases, creative writing, feature articles or keyword writing. We are the perfect outsourcing source. We make a great addition to your marketing department or your copywriting staff or we can be those departments off-site.</p>
<p>Copy and content require a scientific approach to make them effective. The Great Writer starts with this approach and makes sure your project is constructed with a purpose and a goal.</p>
<p>Whether you need copywriting, content writing or copy editing, The Great Writer is the handiest tool in your toolbox. We make words work so you can think about other business needs.</p>
<p>Contact us today for a free quote.</p>
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		<title>Hiring the right writer makes all the difference</title>
		<link>http://www.thegreatwriter.com/2008/10/hiring-the-right-writer-makes-all-of-the-difference/</link>
		<comments>http://www.thegreatwriter.com/2008/10/hiring-the-right-writer-makes-all-of-the-difference/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 22:42:51 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[The Great Writer]]></category>
		<category><![CDATA[accolades]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing manager]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[professional selling]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[salesperson]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[splash page]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[wording]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.thegreatwriter.com/?p=99</guid>
		<description><![CDATA[What motivates the visitors to your web site to buy your service or product? It may be the pictures, but most often it&#8217;s the content.  Words are powerful tools, and when constructed properly, they work on a reader&#8217;s brain in a way that says; buy now.
Words cannot be splashed onto a web page haphazardly. They [...]]]></description>
			<content:encoded><![CDATA[<p>What motivates the visitors to your web site to buy your service or product? It may be the pictures, but most often it&#8217;s the content.  Words are powerful tools, and when constructed properly, they work on a reader&#8217;s brain in a way that says; buy now.</p>
<p>Words cannot be splashed onto a web page haphazardly. They need to convey a message that is purposefully created to convert readers to customers. That message requires careful attention to sales language, sales psychology and marketing knowhow. Only carefully crafted wording will persuade and only deliberate language will sell. Your web content costs you money if it doesn&#8217;t accomplish its mission.</p>
<p>As a former professional salesperson, sales trainer and marketing manager, I have studied and lived professional selling and marketing. I can tell you that both are an art and a science. During the years that I was in the top 1% of salespeople nationwide in my profession, I learned what motivates people to buy. Selling success requires a consistent, repetitious, methodical approach.</p>
<p>The worst thing you can do with your web content, sales letters, marketing materials or landing pages is to trust the copy or content to a writer who knows little about selling. It&#8217;s akin to asking your plumber to perform heart surgery. Writing to sell requires additional expertise.</p>
<p>Take a moment to view my &#8216;accolades&#8217; page and see if you find a consistent theme. Happy clients, yes satisfied clients, have expressed their feedback and delight with the work I do.</p>
<p>Your web site has a purpose; it has a goal, even a mission. Its job is to produce sales and customers. It is one of the myriad approaches you use as a business person every day. Make certain that you hire a writer who understands that mission. Contact me today.</p>
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