I recently read a project description on one of the service marketplace web sites.  The buyer needed web content written by a professional copywriter.  They specifically needed someone with SEO expertise.

The problem with their hiring criteria was that they would only consider writers from India. This was for content in English.  The content was intended for an English speaking and reading audience.

The buyer made it clear that they would only consider the pricing available from Indian companies; in a word—cheap.

I have nothing personally against people in India, but I have a lot of experience reviewing web sites written in English by writers in India and rewriting projects originally authored in India.

Hindi is the first language in India, not English.  The quality of English copy and content written in India is not of high quality.  How could it not be; you are not hiring a native English speaker. Anyone who operates a business web site, aimed at an English-speaking audience, has to hire a writer who speaks English as their native language.  I’m sorry, but it’s just that simple.

Saving money is compromise.  It does not equate to quality.  Quality writing contributes to the public image of a company; it furthers the company’s brand.  Inferior writing achieves the opposite.  It presents an image of the company that the company is not professional, they don’t care about their public image and their way of doing business includes compromise.

Hire quality.  If that means hiring a native English speaker for writing projects aimed at an English speaking audience, then that’s what you HAVE to do.  Spend the extra money and have it done right.  Poor content means lost sales.  It means that prospects leave your web site without buying.  It reduces the effectiveness of your brand.

Web content and marketing copy have to be approached carefully and thoughtfully. There is a lot that good content and copy must achieve and only a professional can construct it properly.

Contact Richard at The Great Writer for your projects.  If quality and results count, don’t compromise.  Click here.

Hiring a writer you can depend on is not an easy task. Content writing and copywriting are more than an art; they are a science. The list of considerations is long, but includes; SEO, sales, persuasion, style, entertainment, the ability to engage, brand identity and accuracy.  Writers who know how to achieve all of these objectives are worth their weight in gold.

Your content or marketing materials are important to us. We are your partner in success and our reputation depends on your level of satisfaction. Copy that is poorly written or lacks sales language may not meet even your minimum goals.  The Great Writer is more interested in your maximum goals. By writing interesting content or copy, and using appropriate sales techniques when necessary, we can craft purposeful writing that succeeds.

The Great Writer is your one-stop source for copywriting, copy editing, content writing, marketing materials, sales collateral, white papers, press releases, creative writing, feature articles or keyword writing. We are the perfect outsourcing source. We make a great addition to your marketing department or your copywriting staff or we can be those departments off-site.

Copy and content require a scientific approach to make them effective. The Great Writer starts with this approach and makes sure your project is constructed with a purpose and a goal.

Whether you need copywriting, content writing or copy editing, The Great Writer is the handiest tool in your toolbox. We make words work so you can think about other business needs.

Contact us today for a free quote.

With marketing budgets under more pressure today, now is the time to outsource your writing and editing projects. Outsourcing makes sense for several reasons. You are not tying up valuable resources that could be used in other ways. You are cutting costs because you are only paying for the project itself. No benefits, computer or office supply costs or vacation pay is required when you outsource your projects.

The best reason for outsourcing may be the quality of work. With my experience as a regional marketing manager and sales trainer, you would have to come up with six-figures to hire me full-time. As the chief  copywriter for The Great Writer, I am at your disposal for a reasonable and competitive fee. Your project will be professionally written, using sales language and SEO when appropriate, and the results will increase your bottom line.

It’s time to give outsourcing a try. Maybe you already outsource our HR or other business functions. Your marketing efforts can get a big boost by using an accomplished, professional copywriter and editor who is ‘off-site.’  

Take a look at the ‘accolades’ section of this web site. Then use our contact form to let me know about your project. In the end, you will get the results you want at a cost that works within your budget.