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	<title>The Great Writer</title>
	<link>http://www.thegreatwriter.com</link>
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		<title>Outrageous copywriting; a waste of your money</title>
		<description><![CDATA[There has been an interesting phenomenon that has occurred in recent years. The most popular copywriters have not arrived at that distinction because they are proven sales-producers, but because they are outrageous. People are always attracted to outrageous personalities, and in the copywriting profession, this is no exception.
Here is an example of what I am referring [...]]]></description>
		<link>http://www.thegreatwriter.com/2010/03/outrageous-copywriting-a-waste-of-your-money/</link>
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		<title>The end of a decade and changes in writing</title>
		<description><![CDATA[Welcome to 2010. The last year of the decade reminds us that a lot has changed in the past nine years. The nineties saw the escalation in the popularity of the Internet and the current decade exploded in its application. Everything has changed.
At the beginning of this decade, companies were allocating just a smidgen of [...]]]></description>
		<link>http://www.thegreatwriter.com/2010/01/the-end-of-a-decade-and-changes-in-writing/</link>
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		<title>Taking our own medicine; brand building the old way</title>
		<description><![CDATA[How many times have I written articles on the topic of brand building and instructed clients on the subject? Over the years, it has been a regular focus of The Great Writer and Solution Content’s services.
Ironically, in an age of Internet marketing, brand building isn’t always related to SEO or SEM best practices or even [...]]]></description>
		<link>http://www.thegreatwriter.com/2009/11/taking-our-own-medicine-brand-building-the-old-way/</link>
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		<title>Advisors can realize substantial benefit from a third-party</title>
		<description><![CDATA[There is an old adage; ‘jack of all trades and master of none’ that explains the need for specialization and the downside of generalization.&#160; Investment advisors are a case in point; they know tax strategies, estate planning and investment management, but may not know web design. Their clients pay for specialized advice and don’t expect [...]]]></description>
		<link>http://www.thegreatwriter.com/2009/08/advisors-can-realize-substantial-benefit-from-a-third-party/</link>
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		<title>The perfect domain name &#124; driving business digitally</title>
		<description><![CDATA[Are you completely satisfied with your company&#8217;s domain name?  Does it perfectly reflect the image of your company that the public should have? Will consumers recognize your domain name when they see it and will it make sense to those seeing it for the first time?  Does it speak to who you are and what your [...]]]></description>
		<link>http://www.thegreatwriter.com/2009/06/the-perfect-domain-name-driving-business-digitally/</link>
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		<title>Professional Copywriters; avoid the service marketplaces</title>
		<description><![CDATA[For the full-time commercial copywriters who read this site, I am presenting a prime example of why the lower end of our profession is about to slip off into darkness and forever be lost.
It is an illustration of just how dismal the market is for lower-cost writers and the buyers who are guiding soon-to-fail businesses.  [...]]]></description>
		<link>http://www.thegreatwriter.com/2009/06/professional-copywriters-avoid-the-service-marketplaces/</link>
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		<title>The Abysmal State of Freelance Copywriting</title>
		<description><![CDATA[The freelance copywriting market has been corrupted
Who needs quality writing?  What is quality writing?  Does quality writing still exist in the world in 2009? These questions are legitimate and warranted in light of the state of freelance copywriting today.  
The staggering unemployment rate in the U.S. has flooded the freelance copywriting market with untested amateurs [...]]]></description>
		<link>http://www.thegreatwriter.com/2009/06/the-abysmal-state-of-freelance-copywriting/</link>
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		<title>America&#8217;s premier copywriter &#8211; The Great Writer</title>
		<description><![CDATA[The Great Writer is one of America&#8217;s premier copywriters. Our track record for satisfied clients and effective copy and content writing is second to none.
If you missed our March content development special, contact us with your project requirements and see what we can do to meet your budget. We are not the cheapest copywriter on [...]]]></description>
		<link>http://www.thegreatwriter.com/2009/04/americas-premier-copywriter-the-great-writer/</link>
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		<title>Web page content for $79 &#124; Content writing discount</title>
		<description><![CDATA[
Technorati Tags: editor, creative writing, copy, copywriter, copywriting, press release, sales, translation, business writing, special, march special, writer, copy writer, copy editor, squeeze page, sales page, landing page, seo
]]></description>
		<link>http://www.thegreatwriter.com/2009/03/web-page-content-for-79-content-writing-discount/</link>
			</item>
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		<title>Internet Marketing and Copywriting</title>
		<description><![CDATA[We specialize in writing exactly what you need. Do you need a press release ? Could you use a sales letter ? How about some fresh content ?  The Great Writer is your source for sales letters , SEO services , marketing collateral , creative writing , business writing , English copy editing , ghost [...]]]></description>
		<link>http://www.thegreatwriter.com/2009/03/internet-marketing-and-copywriting/</link>
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