Welcome to 2010. The last year of the decade reminds us that a lot has changed in the past nine years. The nineties saw the escalation in the popularity of the Internet and the current decade exploded in its application. Everything has changed.

At the beginning of this decade, companies were allocating just a smidgen of their marketing budget to digital marketing.  Some big companies still allocated none of their marketing budget to the Internet. Today, the focus has made a monumental shift. Brand recognition and product and service sales are dependent on the Internet. A new generation goes to the Internet as a matter of routine.

Copy writing for print media was still the focus of most big companies at the start of the decade. Content is slowly replacing print media copy.  There are no trees sacrificed to create a virtual page. Internet pages allow linking and viewer interaction.

Content still has the same mission as copy.  When content is employed on an ecommerce site, it must sell products or services. Content must also build brands. Some content goes viral and gains the influence and power of millions in ad revenues for free.

The next decade will bring an entirely different use for words. Portable devices will be the norm and content will have to deliver in very new ways. Smart companies will work with experienced content writers to harness a whole new set of opportunities for utilizing words.