With marketing budgets under more pressure today, now is the time to outsource your writing and editing projects. Outsourcing makes sense for several reasons. You are not tying up valuable resources that could be used in other ways. You are cutting costs because you are only paying for the project itself. No benefits, computer or office supply costs or vacation pay is required when you outsource your projects.

The best reason for outsourcing may be the quality of work. With my experience as a regional marketing manager and sales trainer, you would have to come up with six-figures to hire me full-time. As the chief  copywriter for The Great Writer, I am at your disposal for a reasonable and competitive fee. Your project will be professionally written, using sales language and SEO when appropriate, and the results will increase your bottom line.

It’s time to give outsourcing a try. Maybe you already outsource our HR or other business functions. Your marketing efforts can get a big boost by using an accomplished, professional copywriter and editor who is ‘off-site.’  

Take a look at the ‘accolades’ section of this web site. Then use our contact form to let me know about your project. In the end, you will get the results you want at a cost that works within your budget.

What motivates the visitors to your web site to buy your service or product? It may be the pictures, but most often it’s the content.  Words are powerful tools, and when constructed properly, they work on a reader’s brain in a way that says; buy now.

Words cannot be splashed onto a web page haphazardly. They need to convey a message that is purposefully created to convert readers to customers. That message requires careful attention to sales language, sales psychology and marketing knowhow. Only carefully crafted wording will persuade and only deliberate language will sell. Your web content costs you money if it doesn’t accomplish its mission.

As a former professional salesperson, sales trainer and marketing manager, I have studied and lived professional selling and marketing. I can tell you that both are an art and a science. During the years that I was in the top 1% of salespeople nationwide in my profession, I learned what motivates people to buy. Selling success requires a consistent, repetitious, methodical approach.

The worst thing you can do with your web content, sales letters, marketing materials or landing pages is to trust the copy or content to a writer who knows little about selling. It’s akin to asking your plumber to perform heart surgery. Writing to sell requires additional expertise.

Take a moment to view my ‘accolades’ page and see if you find a consistent theme. Happy clients, yes satisfied clients, have expressed their feedback and delight with the work I do.

Your web site has a purpose; it has a goal, even a mission. Its job is to produce sales and customers. It is one of the myriad approaches you use as a business person every day. Make certain that you hire a writer who understands that mission. Contact me today.